Rage Red Attitude Hair Dye

Rage shows up well on a variety of bases, giving a dimensional tint to darker hair and showing up brightly on a lighter base. For the longevity of the colour however, we always recommend applying it to pre-lightened hair.
Tub 135mls


Refresh your dye using ReVamp Hair Shampoo.


Get creative:
Be the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.
We suggest: mix Rage with Loved pink for a deep, sultry strawberry colour!


• Semi-permanent hair dye
• DIY friendly, professional quality
• Vegan, cruelty-free and produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals - peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted to achieve the best results.
• Do a patch + strand test before colouring, especially with pastels.
• Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended.
• To keep your colour as long as possible, use Holyplex hair care.


Attitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!