Proud UV Pink Attitude Hair Dye (250ml)

Some colours exist to be seen from across the room. This one exists to be seen from across the room in the dark.

Attitude's Proud UV Pink is a full-throated, high-pigment bubblegum pink that hits different once the blacklight comes on, which is to say it glows. Attitude as a brand has long been the go-to for the alternative fashion crowd who want colour that actually commits, not those washed-out pastel disasters that fade to nothing after two washes. Proud is their tribute to everyone who fought for the right to exist loudly and without apology. That energy belongs in your hair.

250ml. UV-reactive. Vividly pigmented. Semi-permanent. Recommended over pre-lightened hair for best results.