Dramatic Attitude XL Purple Hair Dye (250ml)

If you're going purple, go deep or go home.

Dramatic Attitude is a rich, warm-toned purple that actually means business, none of that washed-out lavender that fades to grey after two showers. The XL 250ml tube gives you enough to do the job properly, whether you're working with a full head, bold panels, or an aggressive undercut situation. Attitude Hair Dye has been a staple of the alternative and dark aesthetic community for good reason: the colours are genuinely saturated, and they don't treat you like you don't know what you're doing. Dramatic lives up to its name, and in this scene, that's a compliment.

250ml tube. Deep warm-toned purple. Works across a range of base colours. Cruelty free.