Dramatic Attitude Purple Hair Dye

Purple hair has been a marker of the alternative scene for decades, from the front rows of goth clubs to the back of every punk show worth going to. Dramatic gets that lineage right.

This is a deep, warm-toned purple with enough pigment to actually read as purple in dim lighting, which matters more than people admit. What sets Dramatic apart from your standard gothic hair dye is its broader compatibility, it takes across a wider range of starting hair colours than most vibrant shades, so you're not necessarily starting from absolute white blonde to get a result worth leaving the house for. The Attitude Hair Dye range is a go-to in the dark aesthetic and alternative fashion world for a reason: strong colour payoff, semi-permanent formula, and no compromises on the vegan and cruelty-free front.

Semi-permanent hair dye. Vegan and cruelty-free. For best results, pre-lighten with Ghosted Bleach Powder and Activator before application. Made in the UK.