Wicked Purple Attitude Hair Dye

There is a specific type of person who gets excited when the weather turns, the sky goes grey, and everything smells like rain and wet concrete. This dye was made for them.

Wicked is a deep, autumnal purple, the kind of shade that suits a dark aesthetic without screaming for attention, sitting somewhere between a bruise and a stormy sky. It's Attitude Hair Dye's nod to the witchy, the occult-adjacent, the person whose bookshelf is half herbalism and half horror fiction. Rich pigmentation, moody results, and exactly the sort of thing that belongs in the alternative fashion and gothic world that ALT CVLT was built for.

Semi-permanent, vegan and cruelty-free formula. Best results on bleached or lightened hair. Apply to dry hair, leave 30 to 45 minutes, rinse without shampoo. Tone will vary on darker bases.