Pure White Toner Hair Dye Treatment

Yellow is a great colour, unless it's your hair when you were aiming for platinum. Pure White Toner exists to fix that specific injustice.

This semi-permanent toner neutralises brassy and yellow undertones from pre-bleached hair sitting at level 9 or lighter, dragging it into actual platinum territory. The kind of white that reads in a dark room. If your aesthetic runs toward gothic, industrial, or avant-garde dark fashion, you know that a washed-out blonde isn't the vibe, but platinum? Platinum works. It's the hair colour of people who mean it.

Semi-permanent toner treatment. Suitable for pre-bleached hair at level 9 or above. Removes yellow undertones to achieve a platinum blonde result. Vegan and cruelty-free.