Playful Blue Purple Attitude Hair Dye

Purple hair has a lineage. Siouxsie had it. So did every second person at a Placebo show in 1998. Now it's yours.

Playful from Attitude Hair Dye lands somewhere between grape and bruise in the best possible way, a highly pigmented blue-purple that shifts and fades toward ocean blue as it ages. That fade isn't a flaw, it's a feature. Your hair tells a different story every few weeks without you having to do anything. Vegan and cruelty-free, because the gothic and punk community figured that one out decades before it was a marketing angle.

Works best on pre-lightened hair. Semi-permanent. Condition regularly to slow the fade if you want to hold the purple longer, or don't and let it drift blue. Both are correct answers.