Mellow Yellow Attitude Hair Dye

Grey skies are overrated. Mellow Yellow is for the kid who grew up wanting to look like a sunbeam and never quite grew out of it, which is honestly the correct life choice.

This Attitude Hair Dye semi-permanent shade is a rich, honey yellow, deeply pigmented and loud in the best possible way. It sits perfectly in the alternative fashion and dark aesthetic toolkit, because nothing messes with an all-black outfit like a head of screaming yellow hair. Pre-lightening to at least level 9 (light blonde) is recommended for the truest payoff, though if your base already has warm yellow undertones, you're in luck, they'll only punch the colour up rather than fight it.

Attitude is vegan, cruelty-free, and genuinely DIY-friendly without sacrificing professional-quality results. Mix it, layer it, fade it into something weird and beautiful, it's your head.

135ml semi-permanent hair dye. Vegan and cruelty-free. Best results on pre-bleached hair at level 9 or lighter. Made in the UK.