Loved Pink Attitude Hair Dye

Pink hair has never been soft. From hardcore shows to the grunge underground, it's always meant something.

Attitude's Loved is a highly pigmented berry pink, deep and saturated rather than saccharine, the kind of shade that reads gothic on the right person. It sits comfortably in the alt and dark aesthetic space without trying too hard, which is the whole point. Like the rest of the Attitude range, it's vegan and cruelty-free, with a conditioning formula that leaves hair in decent shape post-colour. The name Loved is part of the brand's ethos around self-expression, wear whatever colour makes you feel like yourself.

Best results on hair pre-bleached to a light blonde base. Apply to dry, unwashed hair, leave for 30 plus minutes, then rinse with cold water. Use colour-safe shampoo to keep the pigment going longer. Available in a standard 135ml tube.