IT (2017) Georgie Key Ring

Your keys were already easy to lose. Now they can float too.

The 2017 IT adaptation did a lot of things right, but Georgie's yellow raincoat in the rain, right before everything goes catastrophically wrong, is one of modern horror's most indelible images. This PVC keyring captures him at peak dramatic irony, the last moment of innocence before Pennywise makes his pitch, complete with the iconic catchphrase on the back. Subtle enough for everyday carry, recognisable enough that the right person will absolutely clock it. For fans of Stephen King, clowns with bad intentions, and horror merch that doesn't take up an entire shelf.

PVC keyring. Georgie figure in yellow raincoat. "You'll Float Too" text detail. Based on IT (2017). Officially licensed.

Fans of: Stephen King adaptations, Stranger Things merch, classic horror collectibles.