Ghosted Bleach Powder 50g Hair Lightening Vegan cruelty-free

Every great colour job starts with erasure. Before the vivid, the pastel, the gothic black that absorbs all light, there's the bleach.

Ghosted is a DIY-friendly, professional-quality bleach powder that actually does what it promises without wrecking your bathroom or your hair more than necessary. Produced in the Netherlands, it's vegan and cruelty-free, and it's specifically formulated to work with Attitude semi-permanent dyes, making it the obvious starting point if you're building out a full alternative hair colour setup. If you're going from dark to anything in the pastel or vivid range, this is the step you don't skip.

50g bleach powder. Vegan and cruelty-free. Produced in the Netherlands. Mix with Attitude Glory developer for best results. DIY and professional use.