Ghosted Activator 40 Full Hair Lightening Vegan, cruelty-free

Before you can go full ghost, you need a blank canvas. The Ghosted Activator 40 is the higher-volume developer in the Ghosted lineup, meaning more lift, faster, for anyone chasing platinum, pastel, or something genuinely unhinged.

Vol. 40 is the one you reach for when your hair needs serious lightening work, think dark starting points, bold colour transformations, or when you just want to get there in fewer sessions. Pairs exclusively with Ghosted Bleach Powder, so don't go rogue on that one. DIY-friendly without dumbing anything down, this is professional-grade developer that doesn't require a salon to make sense of. Vegan, cruelty-free, and produced in the Netherlands.

Use only with Ghosted Bleach Powder. Follow with your chosen Attitude Hair Dye shade for full colour results. Produced in the Netherlands.