Dreamy Pastel Purple Attitude Hair Dye

Cloud 9 is a state of mind, and it helps if your hair looks like a bruised sky at dusk.

Attitude Hair Dye's Dreamy is a cool-toned lilac that sits somewhere between "just bleached" and "ethereal creature of the night." It's the shade that looks incredible against pale skin, black clothes, and general disdain for the ordinary. At ALT CVLT we stock Attitude because their pastel range actually delivers, no fading to muddy beige after a week, just soft violet that slowly ghosts out like a dream you half-remember. Works best on pre-bleached or platinum hair and won't take properly on anything darker than light blonde, so do the bleach work first or accept the consequences.

135ml tub of direct-application semi-permanent dye. Leave in 30 to 60 minutes minimum for depth and longevity. Vegan and cruelty free formula.