Daring Black Attitude Hair Dye

Some colours are a phase. Black is a lifestyle.

Attitude's Daring Black is the green-toned, depth-of-the-abyss black that's been a cornerstone of gothic, punk, metal, and emo aesthetics for decades, and for good reason. It doesn't go grey in the wash, it doesn't fade to that sad muddy brown, it just slowly softens over time like a band shirt that's been through enough. The green undertone gives it that particular richness you see on ravens and vinyl records and people who know exactly what they're doing with their hair. This is the shade you reach for before the show, before the photoshoot, before the ritual, before Monday.

135ml tub of semi-permanent hair dye. Performs best on pre-lightened or naturally light hair. Vegan and cruelty-free. For deeper natural bases, pair with the Ghosted lightening kit for best results.