Cute Pastel Pink Attitude Hair Dye

Pink has never been innocent, and anyone who tells you otherwise hasn't been paying attention.

From Courtney Love's smeared lipstick to Siouxsie's blush-stained cheekbones, pink has always had a place in the dark and alternative fashion canon, it just depends on who's wearing it and why. Attitude's pastel pink is soft enough to read dreamy but deliberate enough to hold its own next to black denim and silver hardware. It shows up best on pre-bleached or platinum hair and, like all pastels, needs a light base to actually land. Leave it on properly and it pays you back with colour that fades gracefully rather than going stripey and tragic.

135ml tub of direct-application semi-permanent dye. Leave in 30 to 60 minutes minimum for best results. Vegan and cruelty free formula.