Brave Blue Attitude Hair Dye (250ml)

Blue hair stopped being a rebellion decades ago and became something closer to a uniform, which means the only way to do it now is to do it properly, deep, saturated, and without apology.

Brave from Attitude is a bright ocean blue, the kind that reads as genuinely vivid rather than faded out after two washes. It's a staple in the gothic and alternative fashion world for a reason, it photographs well, it layers interestingly as it fades, and it holds its personality. Semi-permanent and conditioning, it's built to be used regularly without wrecking your hair in the process. Like all Attitude shades, it shows up truest on a bleached base lifted to level 9 or above, though lighter blues can pull more pastel on a slightly warmer blonde. The 250ml XL pot gives you enough to do a full head without that mild panic of running short mid-application.

250ml semi-permanent conditioning hair colour. Vegan and cruelty free. Best results on pre-bleached hair lifted to level 9 or above. Not recommended for use over darker unbleached hair.