{"product_id":"pure-white-toner-hair-dye-treatment","title":"Pure White Toner Hair Dye Treatment","description":"\u003cp\u003eYellow is a great colour, unless it's your hair when you were aiming for platinum. Pure White Toner exists to fix that specific injustice.\u003c\/p\u003e\u003cp\u003eThis semi-permanent toner neutralises brassy and yellow undertones from pre-bleached hair sitting at level 9 or lighter, dragging it into actual platinum territory. The kind of white that reads in a dark room. If your aesthetic runs toward gothic, industrial, or avant-garde dark fashion, you know that a washed-out blonde isn't the vibe, but platinum? Platinum works. It's the hair colour of people who mean it.\u003c\/p\u003e\u003cp\u003eSemi-permanent toner treatment. Suitable for pre-bleached hair at level 9 or above. Removes yellow undertones to achieve a platinum blonde result. Vegan and cruelty-free.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815557311,"sku":"666028042","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_94c0852e-72f7-4459-bf8e-9d2775d85dc9.jpg?v=1779727173","url":"https:\/\/www.alt-cvlt.com.au\/products\/pure-white-toner-hair-dye-treatment","provider":"ALT CVLT","version":"1.0","type":"link"}