{"product_id":"playful-blue-purple-attitude-hair-dye","title":"Playful Blue Purple Attitude Hair Dye","description":"\u003cp\u003ePurple hair has a lineage. Siouxsie had it. So did every second person at a Placebo show in 1998. Now it's yours.\u003c\/p\u003e\u003cp\u003ePlayful from Attitude Hair Dye lands somewhere between grape and bruise in the best possible way, a highly pigmented blue-purple that shifts and fades toward ocean blue as it ages. That fade isn't a flaw, it's a feature. Your hair tells a different story every few weeks without you having to do anything. Vegan and cruelty-free, because the gothic and punk community figured that one out decades before it was a marketing angle.\u003c\/p\u003e\u003cp\u003eWorks best on pre-lightened hair. Semi-permanent. Condition regularly to slow the fade if you want to hold the purple longer, or don't and let it drift blue. Both are correct answers.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811297471,"sku":"666028010","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_94073f79-23b0-4721-9236-2107310ee211.jpg?v=1781062187","url":"https:\/\/www.alt-cvlt.com.au\/products\/playful-blue-purple-attitude-hair-dye","provider":"ALT CVLT","version":"1.0","type":"link"}