{"product_id":"holyplex-no-1-purify-shampoo-attitude-hair-dye-care-and-repair","title":"Holyplex No.1 Purify Shampoo Attitude Hair Dye Care and Repair","description":"\u003cp\u003eEvery extreme hair colour journey starts with a shampoo that actually understands what your hair has been through.\u003c\/p\u003e\u003cp\u003eThe Holyplex No.1 Purify Shampoo is the foundation of Attitude's Holyplex system, a step-by-step hair care solution built for people who dye hard and deal with the consequences. Regular shampoos strip what little integrity is left in bleached or heavily processed hair. This one cleanses without compounding the damage, prepping your hair for the rest of the Holyplex treatment routine. If your alternative fashion identity involves any shade that doesn't occur in nature, or a black so deep it absorbs light, this is the unglamorous but essential first step. Start here, do the whole system, stop losing chunks of hair to your brush.\u003c\/p\u003e\u003cp\u003ePart of the Attitude Holyplex Care and Repair range. Suitable for colour-treated, bleached, and chemically processed hair.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818604735,"sku":"666028018","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_5b180d84-58d0-4920-a6b1-4a5d6b54da55.jpg?v=1782710261","url":"https:\/\/www.alt-cvlt.com.au\/products\/holyplex-no-1-purify-shampoo-attitude-hair-dye-care-and-repair","provider":"ALT CVLT","version":"1.0","type":"link"}