{"product_id":"happy-uv-yellow-attitude-hair-dye","title":"Happy UV Yellow Attitude Hair Dye","description":"\u003cp\u003eNeon is not subtle. That's the point.\u003c\/p\u003e\u003cp\u003eHappy is Attitude Hair Dye's UV yellow, the kind of shade that doesn't ask for permission in a room. Highly pigmented and blacklight-reactive, it's built for people who treat their hair like a canvas and their aesthetic like a commitment. This is the yellow of rave flyers, spray paint, and vintage horror merch, not a beach wave highlight. For best results, apply to pre-lightened hair, ideally to a pale blonde to get that full electric payoff.\u003c\/p\u003e\u003cp\u003eAttitude Hair Dye is a semi-permanent, vegan and cruelty-free formula. Rinse in cold water to lock in pigment. Direct dye, no developer required.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551819653311,"sku":"666028047","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_15dbc56c-9115-4d2e-9ffa-f7b4702d871d.jpg?v=1779727207","url":"https:\/\/www.alt-cvlt.com.au\/products\/happy-uv-yellow-attitude-hair-dye","provider":"ALT CVLT","version":"1.0","type":"link"}