{"product_id":"brave-blue-attitude-hair-dye","title":"Brave Blue Attitude Hair Dye","description":"\u003cp\u003eBlue hair is a commitment. Not to a job, obviously, but to a version of yourself that stopped asking permission somewhere around the third Misfits record.\u003c\/p\u003e\u003cp\u003eBrave is a high-impact ocean blue, the kind that reads across a dark room and holds its intensity on pre-lightened hair before fading into something softer and equally worth keeping. It sits comfortably in the alternative fashion tradition of using your head as the most visible part of your aesthetic, whether you're deep in the Melbourne punk scene or just done with whatever colour you were born with. Vegan and cruelty-free as standard.\u003c\/p\u003e\u003cp\u003eSemi-permanent formula. Apply to lightened hair for full intensity. Pairs well with silver jewellery, leather jackets, and strong opinions about basslines.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551811199167,"sku":"666028008","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_26d2980f-4138-401b-b410-ff6e048af644.jpg?v=1782708883","url":"https:\/\/www.alt-cvlt.com.au\/products\/brave-blue-attitude-hair-dye","provider":"ALT CVLT","version":"1.0","type":"link"}