{"product_id":"brave-blue-attitude-hair-dye-250ml","title":"Brave Blue Attitude Hair Dye (250ml)","description":"\u003cp\u003eBlue hair stopped being a rebellion decades ago and became something closer to a uniform, which means the only way to do it now is to do it properly, deep, saturated, and without apology.\u003c\/p\u003e\u003cp\u003eBrave from Attitude is a bright ocean blue, the kind that reads as genuinely vivid rather than faded out after two washes. It's a staple in the gothic and alternative fashion world for a reason, it photographs well, it layers interestingly as it fades, and it holds its personality. Semi-permanent and conditioning, it's built to be used regularly without wrecking your hair in the process. Like all Attitude shades, it shows up truest on a bleached base lifted to level 9 or above, though lighter blues can pull more pastel on a slightly warmer blonde. The 250ml XL pot gives you enough to do a full head without that mild panic of running short mid-application.\u003c\/p\u003e\u003cp\u003e250ml semi-permanent conditioning hair colour. Vegan and cruelty free. Best results on pre-bleached hair lifted to level 9 or above. Not recommended for use over darker unbleached hair.\u003c\/p\u003e","brand":"Attitude","offers":[{"title":"Default Title","offer_id":45552387391679,"sku":"W563032","price":36.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_8e2dcf02-e64c-4576-b231-a21a0c9d23c5.jpg?v=1781062725","url":"https:\/\/www.alt-cvlt.com.au\/products\/brave-blue-attitude-hair-dye-250ml","provider":"ALT CVLT","version":"1.0","type":"link"}