{"title":"Hair Dye, Colour \u0026 Care","description":"\u003cp\u003eColour your rebellion. From deep black to ultraviolet, Alt Cvlt offers high-quality dyes and care products that keep your style loud and lasting.\u003c\/p\u003e","products":[{"product_id":"loved-pink-attitude-hair-dye","title":"Loved Pink Attitude Hair Dye","description":"\u003cp\u003ePink hair has never been soft. From hardcore shows to the grunge underground, it's always meant something.\u003c\/p\u003e\u003cp\u003eAttitude's Loved is a highly pigmented berry pink, deep and saturated rather than saccharine, the kind of shade that reads gothic on the right person. It sits comfortably in the alt and dark aesthetic space without trying too hard, which is the whole point. Like the rest of the Attitude range, it's vegan and cruelty-free, with a conditioning formula that leaves hair in decent shape post-colour. The name Loved is part of the brand's ethos around self-expression, wear whatever colour makes you feel like yourself.\u003c\/p\u003e\u003cp\u003eBest results on hair pre-bleached to a light blonde base. Apply to dry, unwashed hair, leave for 30 plus minutes, then rinse with cold water. Use colour-safe shampoo to keep the pigment going longer. Available in a standard 135ml tube.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551810937023,"sku":"666028002","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_00ac7c1a-36f5-43e8-a90d-8df38c8cba07.jpg?v=1782708640"},{"product_id":"jealous-green-attitude-hair-dye","title":"Jealous Green Attitude Hair Dye","description":"\u003cp\u003eGreen hair is a personality test. Not everyone can handle it, and that's exactly the point.\u003c\/p\u003e\u003cp\u003eAttitude's Jealous is a semi-permanent hair dye that earns its name, the kind of shade that makes people stop mid-sentence. On darker hair it ghosts in as a dark, witchy tint. On bleached hair it goes full goblin mode, vivid and unapologetic. It's a staple of the alternative fashion scene for a reason, vegan and cruelty-free, conditioning while it colours, and forgiving enough for DIY application at home. The name Jealous is apt, people will be.\u003c\/p\u003e\u003cp\u003eFor best results, apply to dry, unwashed hair and leave on for 30 plus minutes. Pre-bleaching to a light base will give you the most saturated result. As with all semi-permanent colours, cold water rinses and colour-safe shampoo will extend the life of the dye. Available in a standard 135ml tube.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811002559,"sku":"666028003","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_329cb59b-a06d-4ddc-8d83-94e7a128ca78.jpg?v=1782709183"},{"product_id":"proud-uv-pink-attitude-hair-dye","title":"Proud UV Pink Attitude Hair Dye","description":"Proud pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight. Like most of attitude hair colours, Proud turns out most accurately on pre-bleached hair to at least level 9 (light blonde).\u003cbr\u003e\u003cbr\u003eRefresh your dye using ReVamp Hair Shampoo.\u003cbr\u003e\u003cbr\u003eGet creative: \u003cbr\u003eBe the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.\u003cbr\u003eWe suggest: For a red-toned pink that glows under blacklight, mix Proud with its UV cousin Rebel red!\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye \u003cbr\u003e• DIY friendly, professional quality \u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands.\u003cbr\u003e• Hydrating + nourishing.\u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia.\u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\u003cbr\u003e• Do a patch + strand test before colouring.\u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care.\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811100863,"sku":"666028006","price":24.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_31bf8291-c996-4ede-aa6a-2ee121ae86b4.jpg?v=1783840888"},{"product_id":"brave-blue-attitude-hair-dye","title":"Brave Blue Attitude Hair Dye","description":"\u003cp\u003eBlue hair is a commitment. Not to a job, obviously, but to a version of yourself that stopped asking permission somewhere around the third Misfits record.\u003c\/p\u003e\u003cp\u003eBrave is a high-impact ocean blue, the kind that reads across a dark room and holds its intensity on pre-lightened hair before fading into something softer and equally worth keeping. It sits comfortably in the alternative fashion tradition of using your head as the most visible part of your aesthetic, whether you're deep in the Melbourne punk scene or just done with whatever colour you were born with. Vegan and cruelty-free as standard.\u003c\/p\u003e\u003cp\u003eSemi-permanent formula. Apply to lightened hair for full intensity. Pairs well with silver jewellery, leather jackets, and strong opinions about basslines.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551811199167,"sku":"666028008","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_26d2980f-4138-401b-b410-ff6e048af644.jpg?v=1782708883"},{"product_id":"playful-blue-purple-attitude-hair-dye","title":"Playful Blue Purple Attitude Hair Dye","description":"\u003cp\u003ePurple hair has a lineage. Siouxsie had it. So did every second person at a Placebo show in 1998. Now it's yours.\u003c\/p\u003e\u003cp\u003ePlayful from Attitude Hair Dye lands somewhere between grape and bruise in the best possible way, a highly pigmented blue-purple that shifts and fades toward ocean blue as it ages. That fade isn't a flaw, it's a feature. Your hair tells a different story every few weeks without you having to do anything. Vegan and cruelty-free, because the gothic and punk community figured that one out decades before it was a marketing angle.\u003c\/p\u003e\u003cp\u003eWorks best on pre-lightened hair. Semi-permanent. Condition regularly to slow the fade if you want to hold the purple longer, or don't and let it drift blue. Both are correct answers.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811297471,"sku":"666028010","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_94073f79-23b0-4721-9236-2107310ee211.jpg?v=1781062187"},{"product_id":"sunrise-yellow-orange-attitude-hair-dye-duo","title":"Sunrise Yellow\/Orange Attitude Hair Dye Duo","description":"\u003cp\u003eNot all chaos is black and grey. Some of it looks like a sky on fire.\u003c\/p\u003e\u003cp\u003eThis duo pairs Attitude's Sunrise Yellow and Orange together because the best colour work never stops at one shade. Blend them, layer them, do a split, do a gradient, do whatever the vision in your head demands. This is the palette of horror movie sunsets, 80s metal album covers, classic punk dye jobs, and anyone who's ever looked at a flame and thought, yes, that. The semi-permanent formula means you're not locked in forever, but you will be committed enough that people will notice.\u003c\/p\u003e\u003cp\u003eTwo tubs of 135ml semi-permanent hair dye, one Sunrise Yellow and one Orange. Works best on hair pre-lightened to at least level 9 (light blonde). DIY-friendly, professional quality. Vegan, cruelty-free, and colour-safe formula.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811363007,"sku":"9949942","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_f7b4245a-463e-4824-baf1-5fddc69d8dca.jpg?v=1780216422"},{"product_id":"daring-black-attitude-hair-dye","title":"Daring Black Attitude Hair Dye","description":"\u003cp\u003eSome colours are a phase. Black is a lifestyle.\u003c\/p\u003e\u003cp\u003eAttitude's Daring Black is the green-toned, depth-of-the-abyss black that's been a cornerstone of gothic, punk, metal, and emo aesthetics for decades, and for good reason. It doesn't go grey in the wash, it doesn't fade to that sad muddy brown, it just slowly softens over time like a band shirt that's been through enough. The green undertone gives it that particular richness you see on ravens and vinyl records and people who know exactly what they're doing with their hair. This is the shade you reach for before the show, before the photoshoot, before the ritual, before Monday.\u003c\/p\u003e\u003cp\u003e135ml tub of semi-permanent hair dye. Performs best on pre-lightened or naturally light hair. Vegan and cruelty-free. For deeper natural bases, pair with the Ghosted lightening kit for best results.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551811428543,"sku":"666028014","price":24.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_9c26d5c3-46bf-4d68-b7fa-3b037bff8b78.jpg?v=1780807645"},{"product_id":"attitude-ghosted-hair-lightening-kit-30-full","title":"Attitude Ghosted Hair Lightening Kit 30 Full","description":"\u003cp\u003eBefore the colour comes the void. If you're going dark, vivid, or anything in between, you need a blank canvas first, and Ghosted is how you get there.\u003c\/p\u003e\u003cp\u003eAttitude's Ghosted Hair Lightening Kit has everything you need to lift your natural shade before you commit to something the office will absolutely have opinions about. The 30-volume formula does the heavy lifting, getting you light enough for Attitude's semi-permanent shades to hit the way they're supposed to. No separate salon run, no guessing which powder to grab off the shelf. It's designed to work hand-in-glove with the rest of the Attitude range, so your gothic black lands inky, your horror red lands saturated, and your industrial bleach blonde actually looks intentional.\u003c\/p\u003e\u003cp\u003eKit includes bleaching powder and 30-volume developer. Vegan and cruelty-free. Follow the included instructions and do a strand test, because patience is also a dark art.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811526847,"sku":"666028030","price":25.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_bc602b00-308c-4a6a-98e5-9f3d908d8074.jpg?v=1782709842"},{"product_id":"wicked-purple-attitude-hair-dye","title":"Wicked Purple Attitude Hair Dye","description":"\u003cp\u003eThere is a specific type of person who gets excited when the weather turns, the sky goes grey, and everything smells like rain and wet concrete. This dye was made for them.\u003c\/p\u003e\u003cp\u003eWicked is a deep, autumnal purple, the kind of shade that suits a dark aesthetic without screaming for attention, sitting somewhere between a bruise and a stormy sky. It's Attitude Hair Dye's nod to the witchy, the occult-adjacent, the person whose bookshelf is half herbalism and half horror fiction. Rich pigmentation, moody results, and exactly the sort of thing that belongs in the alternative fashion and gothic world that ALT CVLT was built for.\u003c\/p\u003e\u003cp\u003eSemi-permanent, vegan and cruelty-free formula. Best results on bleached or lightened hair. Apply to dry hair, leave 30 to 45 minutes, rinse without shampoo. Tone will vary on darker bases.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811592383,"sku":"666028039","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_9e97e156-37ee-4957-a068-7ccb664225c2.jpg?v=1779727168"},{"product_id":"vampy-red-attitude-hair-dye","title":"Vampy Red Attitude Hair Dye","description":"\u003cp\u003eRed hair sits in a specific cultural lineage. Poison Ivy. Carmilla. Every front person who ever walked a stage like they owned the building and the street outside it. Vampy knows exactly where it belongs in that tradition.\u003c\/p\u003e\u003cp\u003eThis is Attitude Hair Dye's deepest, most saturated red, the kind of dark crimson that works on a surprising range of bases, from light brown all the way to platinum. It's not a coral, not a copper, not a fashion red that fades to pink by week two. It's the red you wear when you mean it, at home in the gothic and alternative fashion world and absolutely at home in the ALT CVLT bathroom cabinet.\u003c\/p\u003e\u003cp\u003eSemi-permanent, vegan and cruelty-free formula. Performs across a range of pre-lightened bases. Apply to dry hair, leave 30 to 45 minutes, rinse without shampoo. Deeper results on lighter hair.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551811657919,"sku":"666028045","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_af620072-c434-4638-862f-a6d0a00ad84d.jpg?v=1782709541"},{"product_id":"toxic-uv-green-attitude-hair-dye","title":"Toxic UV Green Attitude Hair Dye","description":"\u003cp\u003eGreen hair has always been a flex. Not the washed-out, two-weeks-post-bleach green, but a deliberate, intentional, glow-in-the-dark declaration that you have fully committed to the bit.\u003c\/p\u003e\u003cp\u003eToxic is Attitude Hair Dye's neon UV shade, a yellow-toned green that hits hard under blacklight and doesn't apologise for it. The kind of colour that looks at home in a pit, under strobes, or just walking through Frankston on a Tuesday making everyone else's day a little more interesting. Highly pigmented, long-lasting, and best applied to pre-lightened hair for maximum impact.\u003c\/p\u003e\u003cp\u003eSemi-permanent, vegan and cruelty-free formula. Works best on bleached or platinum hair. Apply to dry hair, leave 30 to 45 minutes, rinse without shampoo. Results vary on darker bases.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551811723455,"sku":"666028046","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_b3e78566-53f1-4d52-b9b0-d0b3ef75a988.jpg?v=1782709061"},{"product_id":"moody-blue-attitude-hair-dye","title":"Moody Blue Attitude Hair Dye","description":"Moody blue hair dye will lift your spirits even when you've got the blues! This highly pigmented shade is a deep, velvety blue. Like most of our colors, Moody turns out most accurately on pre-bleached hair to at least level 9 (light blonde).\u003cbr\u003eTub 135mls\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGet creative: Be the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWe suggest:\u003cbr\u003eWow your friends with the ultimate peacock colour by mixing Moody with Mystic blue!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye\u003cbr\u003e• DIY friendly, professional quality\u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands.\u003cbr\u003e• Hydrating + nourishing.\u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\u003cbr\u003e• Do a patch + strand test before colouring.\u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551814213823,"sku":"666028001","price":24.96,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_00106030-149c-42ea-b6bc-6b6d6afaf7de.jpg?v=1785413428"},{"product_id":"dramatic-attitude-purple-hair-dye","title":"Dramatic Attitude Purple Hair Dye","description":"\u003cp\u003ePurple hair has been a marker of the alternative scene for decades, from the front rows of goth clubs to the back of every punk show worth going to. Dramatic gets that lineage right.\u003c\/p\u003e\u003cp\u003eThis is a deep, warm-toned purple with enough pigment to actually read as purple in dim lighting, which matters more than people admit. What sets Dramatic apart from your standard gothic hair dye is its broader compatibility, it takes across a wider range of starting hair colours than most vibrant shades, so you're not necessarily starting from absolute white blonde to get a result worth leaving the house for. The Attitude Hair Dye range is a go-to in the dark aesthetic and alternative fashion world for a reason: strong colour payoff, semi-permanent formula, and no compromises on the vegan and cruelty-free front.\u003c\/p\u003e\u003cp\u003eSemi-permanent hair dye. Vegan and cruelty-free. For best results, pre-lighten with Ghosted Bleach Powder and Activator before application. Made in the UK.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551814410431,"sku":"666028004","price":24.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_584ae702-644b-47c0-83b8-b7fa9ea48f8e.jpg?v=1782708761"},{"product_id":"ghosted-activator-30-full-hair-lightening-vegan-cruelty-free","title":"Ghosted Activator 30 Full Hair Lightening Vegan, cruelty-free","description":"\u003cp\u003eNot every bleach job needs to go nuclear. The Ghosted Activator 30 is the mid-strength developer in the Ghosted range, enough lift to get you where you need to go without scorching the runway.\u003c\/p\u003e\u003cp\u003eVol. 30 is the sweet spot for medium to dark starting points, or for anyone who's been down the over-processed road before and learned their lesson. It's the developer you use when you want real results but still want hair left at the end of it. Like the Vol. 40, it's built for DIY use without cutting corners on quality, and it only plays well with Ghosted Bleach Powder. Don't pair it with anything else and expect the same result. Vegan, cruelty-free, and produced in the Netherlands.\u003c\/p\u003e\u003cp\u003eUse only with Ghosted Bleach Powder. Follow with your chosen Attitude Hair Dye shade for full colour results. Produced in the Netherlands.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551814738111,"sku":"666028027","price":12.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_0577c488-1a3e-4b4e-9eb6-2ef369ae95d1.jpg?v=1779727170"},{"product_id":"ghosted-activator-40-full-hair-lightening-vegan-cruelty-free","title":"Ghosted Activator 40 Full Hair Lightening Vegan, cruelty-free","description":"\u003cp\u003eBefore you can go full ghost, you need a blank canvas. The Ghosted Activator 40 is the higher-volume developer in the Ghosted lineup, meaning more lift, faster, for anyone chasing platinum, pastel, or something genuinely unhinged.\u003c\/p\u003e\u003cp\u003eVol. 40 is the one you reach for when your hair needs serious lightening work, think dark starting points, bold colour transformations, or when you just want to get there in fewer sessions. Pairs exclusively with Ghosted Bleach Powder, so don't go rogue on that one. DIY-friendly without dumbing anything down, this is professional-grade developer that doesn't require a salon to make sense of. Vegan, cruelty-free, and produced in the Netherlands.\u003c\/p\u003e\u003cp\u003eUse only with Ghosted Bleach Powder. Follow with your chosen Attitude Hair Dye shade for full colour results. Produced in the Netherlands.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551814934719,"sku":"666028028","price":12.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_66447680-0b92-4e6e-9ca5-16fb21026693.jpg?v=1779727171"},{"product_id":"ghosted-bleach-powder-50g-hair-lightening-vegan-cruelty-free","title":"Ghosted Bleach Powder 50g Hair Lightening Vegan cruelty-free","description":"\u003cp\u003eEvery great colour job starts with erasure. Before the vivid, the pastel, the gothic black that absorbs all light, there's the bleach.\u003c\/p\u003e\u003cp\u003eGhosted is a DIY-friendly, professional-quality bleach powder that actually does what it promises without wrecking your bathroom or your hair more than necessary. Produced in the Netherlands, it's vegan and cruelty-free, and it's specifically formulated to work with Attitude semi-permanent dyes, making it the obvious starting point if you're building out a full alternative hair colour setup. If you're going from dark to anything in the pastel or vivid range, this is the step you don't skip.\u003c\/p\u003e\u003cp\u003e50g bleach powder. Vegan and cruelty-free. Produced in the Netherlands. Mix with Attitude Glory developer for best results. DIY and professional use.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815000255,"sku":"666028029","price":12.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_1867dd99-0b29-4f2e-939a-e485fc99404c.jpg?v=1779727171"},{"product_id":"angelic-pastel-attitude-blue-hair-dye","title":"Angelic Pastel Attitude Blue Hair Dye","description":"Angelic pastel blue hair dye will have you walking on air! This cool baby blue shade will show up the best on pre-bleached, platinum hair, and generally won't take to hair any darker than light blonde. We recommend that you leave a pastel shade in for at least 60 minutes for a brighter, longer lasting colour.\u003cbr\u003eTub 135mls\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGet creative: Be the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWe suggest:\u003cbr\u003eYou can mix Angelic with our light green Minted for the ultimate pastel turquoise or with our super-soft pink Cute for the perfect plush purple!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye\u003cbr\u003e• DIY friendly, professional quality\u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands.\u003cbr\u003e• Hydrating + nourishing.\u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\u003cbr\u003e• Do a patch + strand test before colouring, especially with pastels.\u003cbr\u003e• Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended.\u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815065791,"sku":"666028035","price":24.96,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_23606539-1cff-4f98-8f1e-6928fdae9689.jpg?v=1784703280"},{"product_id":"holyplex-attitude-hair-dye-care-after-treatment-collection","title":"Holyplex Attitude Hair Dye Care After Treatment Collection","description":"\u003cp\u003eChemical treatments are a deal with the devil. You get the colour, the transformation, the whole new person in the mirror, and your hair gets the bill. Holyplex is here to collect on the other side of that bargain.\u003c\/p\u003e\u003cp\u003eThis after-treatment collection from Attitude is built specifically for hair that's been through it, bleached, dyed, processed, and pushed to its limits in the name of dark aesthetic self-expression. Enriched with vegetable protein, it hydrates, repairs, and reinforces hair that would otherwise be snapping off by Tuesday. If you're running vivid colours, gothic blacks, or cycling through the whole alt fashion spectrum on your head, this is the maintenance routine that keeps it all from falling apart, literally.\u003c\/p\u003e\u003cp\u003eSuitable for dry, damaged, and chemically treated hair. Prevents breakage and restores moisture. Full collection includes treatment products as specified in the set.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551815229631,"sku":"666028038","price":84.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_2b650ff6-dcef-491f-8536-449859f60d7e.jpg?v=1779727208"},{"product_id":"freaky-attitude-olive-green-hair-dye","title":"Freaky Attitude Olive Green Hair Dye","description":"\u003cp\u003eOlive green is not a compromise colour. It's what happens when forest witchcraft and grunge aesthetics agree on something, and the result is murky, complex, and completely its own thing.\u003c\/p\u003e\u003cp\u003eFreaky from Attitude Hair Dye is a richly pigmented olive green that doesn't veer into neon territory or disappear into khaki. It's the shade that makes sense on someone who owns Sunn O))) records and keeps dried herbs on their windowsill, worn by anyone building a dark aesthetic that doesn't follow a straight line. High pigment, strong personality, zero apologies.\u003c\/p\u003e\u003cp\u003eSemi-permanent hair dye. Highly pigmented olive green shade. Vegan and cruelty-free. Best results on pre-lightened hair.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815393471,"sku":"666028041","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_2218f637-4ef6-4976-a782-c225bbc3c449.jpg?v=1782709303"},{"product_id":"pure-white-toner-hair-dye-treatment","title":"Pure White Toner Hair Dye Treatment","description":"\u003cp\u003eYellow is a great colour, unless it's your hair when you were aiming for platinum. Pure White Toner exists to fix that specific injustice.\u003c\/p\u003e\u003cp\u003eThis semi-permanent toner neutralises brassy and yellow undertones from pre-bleached hair sitting at level 9 or lighter, dragging it into actual platinum territory. The kind of white that reads in a dark room. If your aesthetic runs toward gothic, industrial, or avant-garde dark fashion, you know that a washed-out blonde isn't the vibe, but platinum? Platinum works. It's the hair colour of people who mean it.\u003c\/p\u003e\u003cp\u003eSemi-permanent toner treatment. Suitable for pre-bleached hair at level 9 or above. Removes yellow undertones to achieve a platinum blonde result. Vegan and cruelty-free.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815557311,"sku":"666028042","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_94c0852e-72f7-4459-bf8e-9d2775d85dc9.jpg?v=1779727173"},{"product_id":"ghosted-activator-20-full-hair-lightening-vegan-cruelty-free","title":"Ghosted Activator 20 Full Hair Lightening Vegan, cruelty-free","description":"\u003cp\u003eGood hair doesn't wait for a salon appointment. The Ghosted Activator 20 is the developer that does the heavy lifting before your colour transformation, pulling your hair up to the level it needs to be before you throw anything vivid at it.\u003c\/p\u003e\u003cp\u003ePair this exclusively with Ghosted Bleach Powder, because this isn't a freestyle situation. Vegan, cruelty-free, and locally produced in the Netherlands, it's a professional-grade formula that plays nice with DIY hands. Gothic, alternative, and punk hair culture has always been about doing it yourself and doing it right, and this is the product that respects that.\u003c\/p\u003e\u003cp\u003e20 volume developer. Vegan and cruelty-free. Produced in the Netherlands. Use only with Ghosted Bleach Powder as a base before applying Attitude Hair Dye colour.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551815721151,"sku":"666028043","price":12.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_38f7cd09-b265-4fcc-a7a6-ffc2726f540f.jpg?v=1779727174"},{"product_id":"rage-red-attitude-hair-dye","title":"Rage Red Attitude Hair Dye","description":"Rage shows up well on a variety of bases, giving a dimensional tint to darker hair and showing up brightly on a lighter base. For the longevity of the colour however, we always recommend applying it to pre-lightened hair. \u003cbr\u003eTub 135mls \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRefresh your dye using ReVamp Hair Shampoo.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGet creative: \u003cbr\u003eBe the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own. \u003cbr\u003eWe suggest: mix Rage with Loved pink for a deep, sultry strawberry colour! \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye \u003cbr\u003e• DIY friendly, professional quality \u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands. \u003cbr\u003e• Hydrating + nourishing. \u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia. \u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results. \u003cbr\u003e• Do a patch + strand test before colouring, especially with pastels. \u003cbr\u003e• Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended. \u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551818408127,"sku":"666028005","price":24.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_10c84629-105d-4b13-b21f-192a6c62516e.jpg?v=1784170300"},{"product_id":"free-uv-green-attitude-hair-dye","title":"Free UV Green Attitude Hair Dye","description":"\u003cp\u003eBlacklight is a truth serum. Under UV, everything either dies or glows, and this one glows.\u003c\/p\u003e\u003cp\u003eFree UV Green from Attitude Hair Colour is a high-pigment, spring-bright green that hits different the moment the lights drop. It's the shade for the dark alternative crowd who also wants to be spotted across a sweaty, black-lit venue, the goth who isn't afraid of colour, the punk who's been eyeing off something vivid for the next show. Like most Attitude shades, Free reads truest on hair pre-bleached to at least a level 9 light blonde. Go in on unbleached hair and you'll get a dimensional tint rather than that clean UV pop. Results vary with base, always patch test.\u003c\/p\u003e\u003cp\u003eVegan and cruelty free. UV reactive pigment. Best results on level 9 or lighter bleached hair. Tub size as listed.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818473663,"sku":"666028009","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_0322d3c1-9522-449c-aec9-5b22d34a5f5e.jpg?v=1782709121"},{"product_id":"sensitive-white-mixer-hair-dye","title":"Sensitive White Mixer Hair Dye","description":"\u003cp\u003ePastels don't just happen. They're engineered, same as any good aesthetic.\u003c\/p\u003e\u003cp\u003eSensitive White Mixer is the secret weapon behind every washed-out, dreamy, gothic-lolita, or softly unsettling pastel you've ever clocked on someone and immediately wanted. It's not a white dye, not a toner, not a lightener. It's a diluting agent specifically designed to take Attitude Hair Colour's bolder shades and pull them back into something hazier, more ethereal, more wrong in the best possible way. Mix it into Attitude shades to dial intensity up or down, build custom tones, and stop leaving pastel results to chance.\u003c\/p\u003e\u003cp\u003eVegan and cruelty free. Works with Attitude Hair Colour range. Sold as a single tub, mix ratio depends on desired result depth.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818539199,"sku":"666028015","price":25.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_b136166e-861d-40fe-85f0-0c11f12c296b.jpg?v=1779727175"},{"product_id":"holyplex-no-1-purify-shampoo-attitude-hair-dye-care-and-repair","title":"Holyplex No.1 Purify Shampoo Attitude Hair Dye Care and Repair","description":"\u003cp\u003eEvery extreme hair colour journey starts with a shampoo that actually understands what your hair has been through.\u003c\/p\u003e\u003cp\u003eThe Holyplex No.1 Purify Shampoo is the foundation of Attitude's Holyplex system, a step-by-step hair care solution built for people who dye hard and deal with the consequences. Regular shampoos strip what little integrity is left in bleached or heavily processed hair. This one cleanses without compounding the damage, prepping your hair for the rest of the Holyplex treatment routine. If your alternative fashion identity involves any shade that doesn't occur in nature, or a black so deep it absorbs light, this is the unglamorous but essential first step. Start here, do the whole system, stop losing chunks of hair to your brush.\u003c\/p\u003e\u003cp\u003ePart of the Attitude Holyplex Care and Repair range. Suitable for colour-treated, bleached, and chemically processed hair.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818604735,"sku":"666028018","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_5b180d84-58d0-4920-a6b1-4a5d6b54da55.jpg?v=1782710261"},{"product_id":"holyplex-no-4-glorify-mask-attitude-hair-dye-care-and-repair","title":"Holyplex No.4 Glorify Mask Attitude Hair Dye Care and Repair","description":"\u003cp\u003eBleach is not your hair's friend. Necessary, yes. Kind, absolutely not.\u003c\/p\u003e\u003cp\u003eThe Holyplex No.4 Glorify Mask is step four in Attitude's Holyplex system, built specifically for hair that has been through the chemical wringer. If your dark aesthetic involves regular lifting, vivid colour, heat styling, or all three, your hair is taking damage with every session. This mask works to rebuild and reinforce the hair's internal bond structure while deeply conditioning, leaving strands that are stronger and actually manageable rather than that particular brand of crunchy that comes from one too many bleach passes. It fits naturally into the Holyplex routine alongside the Purify Shampoo and the other steps, but it holds its own as a standalone treatment for seriously stressed alternative hair.\u003c\/p\u003e\u003cp\u003eSuitable for colour-treated, bleached, and chemically processed hair. Part of the Attitude Holyplex care and repair range.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551818670271,"sku":"8720726538053","price":26.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_02fe28d2-6fca-4406-8e34-7a179a33c61a.jpg?v=1781066399"},{"product_id":"plastic-hair-dye-brush-applicator","title":"Plastic Hair Dye Brush Applicator","description":"\u003cp\u003eStreaky, uneven colour is a crime against the hair dye gods. A proper applicator brush is not optional.\u003c\/p\u003e\u003cp\u003eThis no-fuss plastic dye brush is the kind of tool that serious home colourists and seasoned DIY punks keep in their kit. Whether you're going full void black, lifting to platinum before a bright alternative colour, or touching up roots between sessions, control matters. The angled bristles let you section and saturate evenly without making a total mess of your bathroom (or reducing that mess, at least). At $3 it's the easiest upgrade to your gothic, punk, or alternative hair routine you'll make this year.\u003c\/p\u003e\u003cp\u003ePlastic construction. Dimensions: 21 x 3.5 cm. Sold individually.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818768575,"sku":"8023","price":3.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_0c5268d7-452e-425f-a82e-bd4e313c04ad.jpg?v=1779727175"},{"product_id":"strange-grey-attitude-hair-dye","title":"Strange Grey Attitude Hair Dye","description":"Strange gray hair dye will unleash your peculiar side! This highly pigmented grey shade has strong blue undertones and the result will depend on your base color. Like most of our colors, Strange turns out most accurately on pre-bleached hair to at least level 9 (light blonde) with neutral undertones. Because of the blue undertones, Strange might turn out greenish on hair with yellow undertones.\u003cbr\u003eTub 135mls\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGet creative: Be the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWe suggest: mix Strange with our Dreamy pastel purple to become a shiny silvery unicorn!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye\u003cbr\u003e• DIY friendly, professional quality\u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands.\u003cbr\u003e• Hydrating + nourishing.\u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\u003cbr\u003e• Do a patch + strand test before colouring, especially with pastels.\u003cbr\u003e• Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended.\u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818834111,"sku":"666028022","price":24.96,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_0bfae07e-a31c-44d7-a5ec-ab0316663c22.jpg?v=1785398019"},{"product_id":"mystic-teal-attitude-hair-dye","title":"Mystic Teal Attitude Hair Dye","description":"Mystic teal hair dye is for the people who radiate an aura of mystery! This highly pigmented shade is a deep, aquatic teal. Mystic shows up on a variety of bases, giving an aqua tint to darker bases and showing up brightly on light hair. For the longevity of the colour however, we always recommend applying it to pre-lightened hair.\u003cbr\u003eTub 135mls\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGet creative: Be the Dr Jekyll to your Hide and try mixing colours to create a YOUnique custom colour all of your own.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWe suggest: for a bright sea color, mix Mystic with some Brave blue!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Semi-permanent hair dye\u003cbr\u003e• DIY friendly, professional quality\u003cbr\u003e• Vegan, cruelty-free and produced in the Netherlands.\u003cbr\u003e• Hydrating + nourishing.\u003cbr\u003e• No harsh chemicals - peroxide, PPD, ammonia.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• Pre-lighten your hair with Attitude Ghosted to achieve the best results.\u003cbr\u003e• Do a patch + strand test before colouring, especially with pastels.\u003cbr\u003e• Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended.\u003cbr\u003e• To keep your colour as long as possible, use Holyplex hair care.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAttitude Hair Dye is vegan, cruelty-free and lovingly created in the Netherlands. With a wide range of shades, bleach, hair care and commitment to quality. Attitude Hair Dyes empower you to create a hairstyle that reflects your Attitude! Attitude Hair Dye, understands that your hair is more than just a fashion statement – it’s an extension of your personality. That’s why Attitude has an impressive selection of dynamic and intense colours that are sure to make heads turn. Get ready for fabulous transformations and let’s create magical hair moments together!\u003cbr\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818899647,"sku":"666028023","price":24.96,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_6c962958-ab6b-47b2-bd58-b3e8a0dd1d43.jpg?v=1785469183"},{"product_id":"minted-pastel-green-attitude-hair-dye","title":"Minted Pastel Green Attitude Hair Dye","description":"\u003cp\u003eSpearmint green hair is a commitment. Not to a trend, but to the kind of aesthetic that makes strangers on the train clock you twice.\u003c\/p\u003e\u003cp\u003eMinted from Attitude Hair Dye lands squarely in that pastel-goth, soft-grunge zone where dark fashion gets a little eerie and a little beautiful. It's a spearmint pastel green that needs a platinum or pre-bleached base to really sing, and on the right canvas it goes full ethereal, the kind of shade that pairs equally well with a black sundress and doc martens or a shredded band tee. Won't take to anything darker than light blonde, so if you're sitting on unbleached hair, this one's aspirational for now.\u003c\/p\u003e\u003cp\u003eAttitude Hair Dye is a semi-permanent, vegan and cruelty-free formula. Apply to pre-bleached or platinum hair for best results. Not recommended for dark or unbleached bases.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551818965183,"sku":"666028025","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_b8cdfda3-2ab8-42ed-b12f-ae099667f864.jpg?v=1779727178"},{"product_id":"cute-pastel-pink-attitude-hair-dye","title":"Cute Pastel Pink Attitude Hair Dye","description":"\u003cp\u003ePink has never been innocent, and anyone who tells you otherwise hasn't been paying attention.\u003c\/p\u003e\u003cp\u003eFrom Courtney Love's smeared lipstick to Siouxsie's blush-stained cheekbones, pink has always had a place in the dark and alternative fashion canon, it just depends on who's wearing it and why. Attitude's pastel pink is soft enough to read dreamy but deliberate enough to hold its own next to black denim and silver hardware. It shows up best on pre-bleached or platinum hair and, like all pastels, needs a light base to actually land. Leave it on properly and it pays you back with colour that fades gracefully rather than going stripey and tragic.\u003c\/p\u003e\u003cp\u003e135ml tub of direct-application semi-permanent dye. Leave in 30 to 60 minutes minimum for best results. Vegan and cruelty free formula.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551819030719,"sku":"666028032","price":24.66,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_2e844f3f-0c9e-4e10-bb11-a51efad24d63.jpg?v=1782383501"},{"product_id":"precious-pastel-peach-attitude-hair-dye","title":"Precious Pastel Peach Attitude Hair Dye","description":"\u003cp\u003ePeach is punk when you're wearing it with a band tee and a scowl.\u003c\/p\u003e\u003cp\u003eAttitude's Precious is a warm-toned pastel peach that reads soft from a distance and \"I made a deliberate choice\" up close. It's the colour that works in the goth-adjacent, alternative fashion space where not everything has to be black, sometimes you want to look like a sunset over a cemetery. Like all of Attitude's pastel shades it needs a clean canvas, pre-bleached or platinum hair for full payoff, and it won't take on anything darker than light blonde. Works best when you actually leave it in long enough rather than checking it every ten minutes.\u003c\/p\u003e\u003cp\u003e135ml tub of direct-application semi-permanent dye. Leave in 30 to 60 minutes minimum. Vegan and cruelty free formula.\u003c\/p\u003e","brand":"Faire Trade","offers":[{"title":"Default Title","offer_id":45551819096255,"sku":"666028033","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_ec5695fb-d1d0-4a79-a95b-9d640c48a16d.jpg?v=1779727178"},{"product_id":"dreamy-pastel-purple-attitude-hair-dye","title":"Dreamy Pastel Purple Attitude Hair Dye","description":"\u003cp\u003eCloud 9 is a state of mind, and it helps if your hair looks like a bruised sky at dusk.\u003c\/p\u003e\u003cp\u003eAttitude Hair Dye's Dreamy is a cool-toned lilac that sits somewhere between \"just bleached\" and \"ethereal creature of the night.\" It's the shade that looks incredible against pale skin, black clothes, and general disdain for the ordinary. At ALT CVLT we stock Attitude because their pastel range actually delivers, no fading to muddy beige after a week, just soft violet that slowly ghosts out like a dream you half-remember. Works best on pre-bleached or platinum hair and won't take properly on anything darker than light blonde, so do the bleach work first or accept the consequences.\u003c\/p\u003e\u003cp\u003e135ml tub of direct-application semi-permanent dye. Leave in 30 to 60 minutes minimum for depth and longevity. Vegan and cruelty free formula.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551819227327,"sku":"666028034","price":24.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_e3377bdb-e7e4-4ea2-ac16-f9392365739e.jpg?v=1779727207"},{"product_id":"holyplex-no-3-sanctify-finishing-spray-attitude-hair-dye-aftercare","title":"Holyplex No.3 Sanctify Finishing Spray Attitude Hair Dye Aftercare","description":"We love to colour and style our hair, but all that bleaching, dyeing, blow-drying and heat-styling wreaks havoc! Holyplex is a 3-step hair care range which has been specially formulated to protect and heal your damaged locks. Hair salon treatments you can apply at home, to give your hair the tender loving care it deserves.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHolyplex No.3 — SANCTIFY — Finishing spray This hydrating spray closes the hair cuticles sealing both care and colour. Enriched with a highly concentrated vegetable protein which smoothe's damaged hair right down to the tips, ready to be styled. 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The formula is professional quality and DIY friendly, so you don't need a salon to achieve something that looks like it took one. Vegan and cruelty-free, because your dark side has ethics.\u003c\/p\u003e\u003cp\u003eWorks best on pre-bleached hair at level 9 or lighter (light blonde). Two tubs, 135ml each. Semi-permanent formula.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551834824895,"sku":"732229B","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_1f62654a-7bd4-4fe8-8938-f9eb2f685005.jpg?v=1779727181"},{"product_id":"cosmic-goddess-teal-purple-attitude-hair-dye-duo","title":"Cosmic Goddess Teal\/Purple Attitude Hair Dye Duo","description":"\u003cp\u003eTeal and purple together is the colour combo that's been living rent-free in the alternative scene since at least the early 2000s. It never left. It just got better.\u003c\/p\u003e\u003cp\u003eAttitude Hair Colour knows the dark aesthetic crowd doesn't want washed-out, muddy results, so the formula is built for vibrancy. This duo gives you cosmic depth, the kind of colour that looks like a nebula had opinions. It's a staple in Melbourne's alternative and gothic communities for a reason: consistent, vivid, and actually lasts. Vegan and cruelty-free, because the planet doesn't need to suffer for your hair transformation either.\u003c\/p\u003e\u003cp\u003eFor best results, apply to pre-lightened hair. Two tubs, 135ml each. Semi-permanent formula.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551834890431,"sku":"854271Z","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_2162d725-63bf-40f7-b536-8de54fee02ba.jpg?v=1779727182"},{"product_id":"bubble-goth-attitude-hair-dye-due","title":"Bubble Goth Attitude Hair Dye Due","description":"\u003cp\u003eBubble goth exists in the space where pastel meets darkness, where Kerli's forest aesthetic collides with hyper-pop sugar rush. It's a vibe, and your hair should match.\u003c\/p\u003e\u003cp\u003eAttitude Hair Colour has been the go-to for the alternative scene for years, and this duo delivers that signature soft-but-sinister palette in two generous tubs. Whether you're going full Harajuku-dark or just want something that looks incredible under UV at your next event, this does the job. 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Molly Ringwald was the most punk person in that film and everyone knows it.\u003c\/p\u003e\u003cp\u003eThis Attitude duo lands somewhere between bubblegum and hot pink, the kind of colour that shows up in alternative fashion circles, on Harajuku kids, on the bassists of bands your mum wouldn't understand. It's bold, it's high contrast, and it belongs nowhere near a 'clean girl' aesthetic. Mix the two tubs to dial the saturation up or down, layer it over bleached sections for a gradient, or go full block colour if you're committed. Vegan, cruelty-free, and frankly a better Saturday plan than whatever else you had going.\u003c\/p\u003e\u003cp\u003eWorks best on hair pre-bleached to at least a level 9 (light blonde). Each duo contains two 135ml tubs of semi-permanent colour. Vegan and cruelty-free.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551835087039,"sku":"921790B","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_35d9084d-96f0-40db-9a28-efbb60476c02.jpg?v=1779727183"},{"product_id":"royal-blood-attitude-hair-dye-duo","title":"Royal Blood Attitude Hair Dye Duo","description":"\u003cp\u003eDeep, arterial, unapologetically red. Not coral, not raspberry, not whatever a brand strategist calls 'poppy'. Royal Blood red.\u003c\/p\u003e\u003cp\u003eThis Attitude duo is for people who want colour that reads across a dark room, whether that's a punk show, a horror night, or just a Tuesday when you've decided you're done being invisible. Rich, saturated, and built for the dark aesthetic crowd, this is the shade that looks unreal against pale skin and practically glows under stage lighting. Mix the two tubs for depth and dimension, or go full saturation for maximum impact. Vegan, cruelty-free, and no appointment needed.\u003c\/p\u003e\u003cp\u003eWorks best on hair pre-bleached to at least a level 9 (light blonde). Each duo contains two 135ml tubs of semi-permanent colour. Vegan and cruelty-free.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551835152575,"sku":"G712424","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_32a492ab-9e11-491d-b60b-4c18bfe107b0.jpg?v=1779727183"},{"product_id":"industrial-black-red-attitude-hair-dye-duo","title":"Industrial Black\/Red Attitude Hair Dye Duo","description":"\u003cp\u003eBlack and red. The eternal combination. Every goth, metalhead, and industrial kid since the late seventies has reached for it, and for good reason, it hits every time.\u003c\/p\u003e\u003cp\u003eThis Attitude Hair Dye duo pairs a deep, ink-dark black with a high-voltage red, the kind of colour that belongs at a Nine Inch Nails show or under the fluorescent hum of a Melbourne basement venue. Attitude's semi-permanent formula is vegan and cruelty-free, mixes beautifully for custom shading, and doesn't require a salon booking or a friend who went to TAFE for hair. You can do this at home, and it'll look like you meant it.\u003c\/p\u003e\u003cp\u003eWorks best on hair pre-bleached to at least a level 9 (light blonde). Each duo contains two 135ml tubs of semi-permanent colour. Vegan and cruelty-free.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551835218111,"sku":"H439638","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_d18278fd-c7f5-4e1c-bf53-bce87a194d29.jpg?v=1779727184"},{"product_id":"loved-me-pink-attitude-hair-dye-duo","title":"Loved Me Pink Attitude Hair Dye Duo","description":"\u003cp\u003eHot pink never really went underground, it just kept turning up in the right places, on the right people, usually at a show you wished you hadn't missed.\u003c\/p\u003e\u003cp\u003eAttitude's Loved Me Pink is a proper, saturated pink semi-permanent with enough pigment to read across a dark room. It's not bubblegum and it's not blush, it's the pink that belongs on someone who also owns the Plasmatics discography and knows exactly what they're doing with a bleach brush. Two tubs means you can go heavy on application, blend it into something more complex, or keep one in reserve for a refresh. Vegan and cruelty-free, and far less painful than the upkeep usually is.\u003c\/p\u003e\u003cp\u003eTwo tubs of 135ml each, 270ml total. Semi-permanent, vegan and cruelty-free. Works best on pre-bleached hair lifted to at least a level 9. Results will vary on hair that hasn't been lightened sufficiently.\u003c\/p\u003e","brand":"ALT CVLT","offers":[{"title":"Default Title","offer_id":45551835939007,"sku":"837952M","price":49.66,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/3633\/0175\/files\/original_e496e192-5835-4748-a3f7-5b424acd8c1f.jpg?v=1779727184"},{"product_id":"peach-tree-attitude-hair-dye-duo","title":"Peach Tree Attitude Hair Dye Duo","description":"\u003cp\u003ePeach is having a moment, and not the quiet kind. Whether you're chasing that sun-bleached, faded-neon look or going full rotting-fruit goth, a good peach tone does things that pastel pink and safety orange simply can't.\u003c\/p\u003e\u003cp\u003eAttitude's Peach Tree is a semi-permanent that delivers genuine warmth without veering into the garish. It sits beautifully on a properly bleached base and fades in a way that still looks intentional, which is more than most dyes can say. This duo gives you two full tubs to work with, so you can saturate thick hair, do a touch-up, or experiment with mixing, without rationing every drop. Vegan, cruelty-free, and DIY friendly enough that you don't need a salon appointment to get a result worth posting.\u003c\/p\u003e\u003cp\u003eTwo tubs of 135ml each, 270ml total. Semi-permanent, vegan and cruelty-free. Works best on pre-bleached hair lifted to at least a level 9. 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The red is deep and rich enough to read as gothic outside of December, and the green has that slightly unhinged brightness that belongs on someone who owns at least three Misfits records and spent last Christmas watching creature features. Wear them separately through the year, go full festive chaos for the holiday season, or split the ends and confuse your entire extended family at once. This is alternative fashion that actually has a sense of humour about itself.\u003c\/p\u003e\u003cp\u003eBest results on hair pre-bleached to at least level 9 light blonde. Two tubs of 135ml, semi-permanent formula, DIY friendly with professional quality colour. 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These colours are aggressive in the best possible way, a UV-reactive green that looks like something out of a late-90s industrial video clip, paired with a hot pink that owes as much to early riot grrrl as it does to neon-soaked cyberpunk street culture. Pull them apart for single-colour impact, blend them for something that'll stop foot traffic on Fitzroy Street. Either way, your hair is the loudest thing in the room, and that's the point.\u003c\/p\u003e\u003cp\u003eRequires pre-bleaching to at least level 9 light blonde for best results. Two tubs, 135ml each, semi-permanent and DIY friendly. 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The Synthwave duo pairs a deep, dimension-heavy black with an electric blue that hits different under UV light, exactly the vibe if your aesthetic lives somewhere between dark aesthetic cyberpunk and early New Order B-sides.\u003c\/p\u003e\u003cp\u003eWorks best on pre-bleached hair lifted to at least a level 9 light blonde. Two tubs, 135ml each, semi-permanent formula. Vegan and cruelty-free. 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